New Media Planning

Hello everyone,

 topic this week I am going to discuss is the important steps in good new media plan. 

picture sources: http://www.gittyupgo.com/marketing.htm

6 Step to make a good new media plan

1. Set Objective

objective is one of the important thing in a new media plan, it play an important roles in order to give a clear path of what you intend to achieve as a benefit of new media.

2.Prepare anew media platform list

Platform is a way or place you place you message to the public. Decide a platform have to be more carefully because a suitable platform can help you widespread your business. The example of platform is Facebook, YouTube, Twitter and so on. 

3. Target Audience

Target audience have divided into two categories, the internal audience and external audience. What is internal audience and external audience? The internal audience is those employees and they stakeholder in the company and the external audience is those public. In the previous step if we use the suitable platform than only can reach large amount of the audience. 

4. propose new media strategies and tactics

Strategies and tactic is a thing or idea that you plan to achieve the objective that you are set in the step one. Strategies is something big like idea, and tactic is the activity or thing do to support the strategies. 

5. Gantt Chart 

Gantt Chart show all the step and your plan in to a chart. It is use for plan on upcoming events and also to have a clearly picture for what you need to do next step. Running plan using the Gantt chart can make sure the work can complete on time.

6. Evaluation

The last step to  make a good new media plan is evaluation, evaluation is the most important step  because is use to find out the objective that are set in the first step is that successful or not. Feedback from public is very useful and important to improve.

Reference:

http://www.slideshare.net/poojagurwani/media-planning-15125260

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Bye-bye!