How New Media Has Change The Fields of Mass Communication?

How New Media Has Change The Fields Of Mass Communication

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The widespread use of social media has fundamentally changed how people communicate and share information.Over the year, we have see the impact of social media,how it has completely altered the industries. Social media become a battle between companies fighting for the public choice.

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1. Public Relation

Public relations is certainly no exception as practitioners seek to communicate with,and hear from consumer, as well as using channel to share information with key audience.Social media provide function two way communication to company get feedback or comment from audience.

The full ramifications of new media for public relations and its continuing evolution are far beyond the scope of this paper. Responding to the demands of emerging media in an environment where traditional media demands on public relations practice are not reducing significantly will be a major area of concern in coming years. Evaluation challenges that have been articulated in the public relations literature over the past two decades will be further complicated by the seeming fluidity of both the new media technologies themselves and the conventions of their use.

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2. Advertising 

In previous time, the advertiser can only publish their advertising in traditional media such as newspaper, magazine,and other. But in this globalization era, advertising has become a tricky science,since the mass majority of people interact with brands and companies on social media networks, most advertisement have switched from flyers,advertisement in newspapers, and in phone books to mainly online and pop-ups on your computer.Since smartphones come out, the use of social media has boomed. 

New media become a platform to advertiser publish thier advertising to reach large number of audience,by using new media advertiser can easily to target specific audience and grab public attention in a short time.

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3. Journalism

In this generation, the readers has been changing the ways they get news from traditional media to new media. Newspaper agencies nowadays has create thier own website to public get news and it also provide public chance to giving thier comment. Besides that,social media such as facebook and twitter also keep update on the social media page on time to time. 

By using new media,reader can get the latest news in anytime and anywhere.

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