social media policies

  

Example of how the company handle this kind of crisis :

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What is going viral?

Hello, this week let us discuss 

What is "Going Viral"?

Do you know what is Viral??

First and foremost, how do you determine/ measure if a content has gone viral?

When something gone viral, it is viewed by a very high number of people in just a short period of time . This is in contrast to content, say a video or blog post, that is only viewed by a relatively small number of people or viewed by lot of people over months or year.If the number of viewed only few hundred is not considered going viral, something having thousand or million of view can be considered going viral. And also the contents you are post have many like or dislike, and many people use hashtag to discuss you contents also may be considered going viral. 

Second,  what the factor of viral content?

Let us discuss few factor of make this become viral.

1. Human Interest:This is very funny video and in this video show how Malaysian use a lot combine language in our daily life. And normally after watch this video people will laugh. 
2. Prominence: The people produce this video and people insides the is the same person, which is Ling Big Yong. Ling Big Yong is a malaysia famous YouTube maker, he always like to produce video that is  funny and related to all the Malaysian.
3. The quality of the content: In this video, the all content are use is always occur in all Malaysian daily life. and the title of this video also can grab people attraction to click in to watch.

Enjoy this video :  https://www.youtube.com/watch?v=nBQxcFMNNPs

Stay tune. for my update.

See you next week.

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The New Roles of New Media Communication

Topic that this week i am going to discuss is

" The New Roles of New Media Communication"

New media is a electronic communication that are made possible through the use of computer technology. The term in the relation to "old" media form, such as print newspaper and magazine, that are static representations of text and graphics. New media includes chat rooms, websites, e-mail and so on.

Firstly,

Nowadays, new media provide people a better way to communication with family or friends who are staying far. By using social media like Facebook,Instagram, Wechat, and etc, social media as a tool to help people communicate with other easily. For example, my mother side family are staying at kedah, we always use social media to communicate each other and it also can help us to maintain good relationship.

Secondly,

New media today also become a platform to let people share and get information. In this information age, people want to get information no need go to the special place and conduct a research. By using search engine can provide people all the information for example, google search, yahoo, duck duck go and so on. 

Thirdly,

New media also provide two way communication to people can give their comment or opinion on certain online discussion., the company or organization will always reply immediately.  Feedback , comment or opinion from public is a very important data for an organization or company. Though the feedback the company or organization know what the consumer want and how to reach consumer better.

   

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How New Media Has Change The Fields of Mass Communication?

How New Media Has Change The Fields Of Mass Communication

Picture Source: http://sherreymeyer.com/social-media-assessment/

The widespread use of social media has fundamentally changed how people communicate and share information.Over the year, we have see the impact of social media,how it has completely altered the industries. Social media become a battle between companies fighting for the public choice.

Picture Source:http://moresales.ca/sales-marketing-services/be-understood/public-relations/

1. Public Relation

Public relations is certainly no exception as practitioners seek to communicate with,and hear from consumer, as well as using channel to share information with key audience.Social media provide function two way communication to company get feedback or comment from audience.

The full ramifications of new media for public relations and its continuing evolution are far beyond the scope of this paper. Responding to the demands of emerging media in an environment where traditional media demands on public relations practice are not reducing significantly will be a major area of concern in coming years. Evaluation challenges that have been articulated in the public relations literature over the past two decades will be further complicated by the seeming fluidity of both the new media technologies themselves and the conventions of their use.

Picture Source:http://theaxess.net/?p=3102

2. Advertising 

In previous time, the advertiser can only publish their advertising in traditional media such as newspaper, magazine,and other. But in this globalization era, advertising has become a tricky science,since the mass majority of people interact with brands and companies on social media networks, most advertisement have switched from flyers,advertisement in newspapers, and in phone books to mainly online and pop-ups on your computer.Since smartphones come out, the use of social media has boomed. 

New media become a platform to advertiser publish thier advertising to reach large number of audience,by using new media advertiser can easily to target specific audience and grab public attention in a short time.

Picture Source:http://journal.innovation

3. Journalism

In this generation, the readers has been changing the ways they get news from traditional media to new media. Newspaper agencies nowadays has create thier own website to public get news and it also provide public chance to giving thier comment. Besides that,social media such as facebook and twitter also keep update on the social media page on time to time. 

By using new media,reader can get the latest news in anytime and anywhere.

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